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You probably heard about the phenomenon that launched in 2005 that was 'Natural Magic Candles?' Amazing scented organic candles that work as serious holistic treatments as you breathe in the scented air? Well, the name of the company changed in 2008 to NEOM Luxury Organics there's now loads of amazing new products with a tight ethos...to be Luxurious. Effective. And Organic. The scents of these products are utterly beautiful (forget that clunky kind of aromatherapy from times gone by - these are subtly sophisticated). The products are brilliantly effective (the body oil is light and sinks into skin within a minute and left us softer that we have ever experienced) plus, each product has a minimum of 70% certified organic ingredients.
Founder Nicola Elliott describes why the brand is taking the organic (and non organic) world by storm.
"We are beginning to realise that products made without harmful chemicals are far better for us, but hard to find such products that actually smell pretty and do their job properly. We are relentless that products are amazingly effective. I want creams that nourish from the inside out, are packed with vitamins and absolutely nothing harmful. I'm obsessed with great scents - we work with some beautiful jasmines, the juiciest organic grapefruits, we trek the world for the prettiest rose and team it with modern combinations like zesty lime and a hint of black pepper."
We already know NEOM products are a favourite with celebrities such as Gwyneth, Sienna, Kylie, even Cheryl Cole scented her wedding with the Complete Bliss Moroccan Blush Rose scent. You choose your NEOM candle, oil, cream or wash depending on the 'treatment' you need...you'll be amazed at the results - bath oils that send you to sleep, candles that give you a much needed list and washes that give you a brilliant morning boost. You simply have to try this brilliant brand.
We asked Nicola to explain why NEOM products are so utterly gorgeous.
Why choose organic cosmetics?
The average woman is putting over 250 chemicals on her body nowadays - just think about the soaps, the washes, the creams that you use every day. We have to get that chemical count down! Organic oils are amazing for nourishing the skin long term, organic candles have none of that horrible black soot, and organic creams are brilliant if you are prone to sensitive skin or dry patches. Learn what's in your products and don't just trust big manufacturers, they're often the worse offenders for chemical overload.
Your candles have got such a cult status now - why are they better than others?
They're made with just vegetable wax and essential oils - it's more a case of what's not in them - no paraffin wax, no synthetic scents, no nasty chemicals. Because we use so much essential oil, as they burn they fill the room with scent which them works as a treatment as you breathe in the air.
What do you mean by treatments? How does a product work a treatment?
You decide if you need relaxing, pampering or perhaps reviving, as we use so much essential oil you either absorb that (e.g. through a bath oil) or inhale it (e.g. through a candle). The results are amazing as the products are so powerful- we have people writing to us all the time because our relax candle has helped them sleep better!
What do you recommend for a gift?
Real Luxury is our cashmere blanket of scents - it's great in a candle, a bath oil or mist. I'd also recommend our new hand washes and lotions which start at just £13 and are make a beautiful organic gift
What's best if you're stressed out?
Anything in our Tranquillity scent - I use the bath oil, followed by Unwind body oil - we do great things with lavender. It's a powerful oil but sometimes needs modernising so it smells great - no old lady scents at NEOM! Mixing it up with sweet basil and jasmine is divine.